Why?

Malcolm X

“I am not a racist. I am against every form of racism and segregation, every form of discrimination. I believe in human beings, and that all human beings should be respected as such, regardless of their color.”

Martin Luther King Jr.

“I have a dream, that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident, that all men are created equal.”

Muhammad Ali

“Hating people because of their color is wrong. And it doesn’t matter which color does the hating. It’s just plain wrong. In your struggle for freedom, justice and equality I am with you.”


Race didn’t exist, racism was constructed to favor social and political needs, which then influenced institutions to this day. In 1680 the term “white race” was created by the House of Burgesses in Virginia where they concluded that “a white man is one with no Negro or Indian blood.” Prior to this, English colonists in the same region began dividing people of African descent to those of European descent, in particular the poor.

In addition, lower class white people did not see themselves as one with their fellow black folks, thus creating a division between black & white. Europeans saw themselves as a representation of the elite mankind, which later favored them in reaching power amongst others.

House of Burgesses

US history is fuelled by race which has been instrumental in economic development, where race and labor both have played their part in the narrative. To understand racism, first we must look into the word race, defined as “a specious classification of human beings created by Europeans during a period of worldwide colonial expansion, using themselves as the model for humanity, for the purpose of assigning and maintaining white skin access to power and privilege.”

Dr. Maulana Karenga

Racism was born by white supremacy, where the system favors the white, and oppresses the rest. United States policies have always benefited the white, whilst erasing equality from others. This in effect has accumulated wealth for the whites and the opposite for people of color, creating wealth disparity and igniting a Racial Wealth divide. 

We are not born racists, people become racists & mental conditioning is critical in creating a just world. We hope to inspire & empower the next generation by connecting Humanity. The project below shows how an Anti-Racist world looks like, with each picture telling its own story towards Unity.

The question now is: Will you become a part of this Anti-Racist journey?

Background Story

I grew up in a multi-cultural part of West London and still to this day have friends from all backgrounds. My unity slogan is a reflection to others, that we can truly get along. However, this is Only for the Brave … only for those fluent in change.

The Slogan

The Equality logo

Some people are neither black or white, perhaps you are Asian, Indian or Arab … therefore this logo represents equality, where the different colors are a reflection of all races – United.

The picture above was taken in Masai, Africa by Sufi.ink where this woman’s face was used as the outline to the equality logo (designed by GRock). In return, we will give proceeds of the profit to the Masai people.

Me

My name is Enis and I strive to change peoples’ lives with my marketing ability. I started this project with hope – to change perceptions, unite people, and translate common ground.


Be an instrument to improve Humanity.


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