// Racial Equality Apparel //
ONLY FOR THE BRAVE
How?
During the first year of my marketing degree, I drew what was then a very rough draft of a half black … half white face with the slogan above. I then spoke to a graphic designer, she did her magic and within a few weeks I created shirts. The results were interesting, in fact so much positive feedback was given from people wearing it that they asked to purchase one too. Friends told their friends and word of mouth spread, proving that this is an idea to be pursued.
Why?
I grew up in a multi-cultural part of West London and still to this day have friends from all backgrounds. It was in my secondary school that I met Zee, and he would end up being my closest friend to this day. There was something about him I admired … he always smiled no matter the situation, even through difficult times.Spending a day with him felt like a marathon, his friends would stop him in the street and babble about their life. But this was his empathy, he always cared about people. My unity slogan defines my friendship with him and I feel it should be a reflection to others, that we can truly get along. This is Only for the Brave, Unity States is only for those who are bold, positive, and fluent in unity.
The Slogan
The Logo
Some people are neither black or white, perhaps you are Asian, Indian or Arab … so this equality logo is the solution, where the different colours are a reflection of all races – United.
The picture above was taken in Masai, Africa by Sufi.ink Photography where this woman’s face was used as the outline to the equality logo (designed by GranitRock). In return, we will give proceeds of the profit to the Masai people.
Me
My name is Enis and I strive to change people’s lives with my marketing ability. I started this project with hope – to change perceptions, unite people, and translate common ground.
